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mugshot - Jason DuerrJason is. He's a graphic designer and interactive developer based in Portland, Oregon's Old Town area who occasionally refers to himself in third-person.

Pepsi RAW Logo And Package Design Greatly Improved

Posted February 18, 2008 — Filed under: Branding, Typography — (0)

A " natural" marketing angle begets a spare and clean design approach

For monster brands like Pepsi and Coke, diversification of their lines are really the only way to see a sales increase. The beverage market worldwide is enormous and continues to see increases in sales among premium brands in general, but especially those with a more natural or healthful appeal.

Ziggurat Brands (London) has unveiled their design for a new Pepsi International brand, Pepsi RAW. The new take on Pepsi with more natural ingredients in place of artificial uses cane sugar instead of corn syrup, apple extract as a flavoring, etc.

Their trademark application filed last spring included a much rougher, more rock-n-roll take on a logo. They smartly took it in a very different direction. Beyond trend, consumers that find natural products appealing also tend to be attracted to clean, spare design. Ziggurat nailed the design with less emphasis …Read More