Jason Duerr - Portland Oregon Graphic Design, Web Design » Collateral

Allied Cardiac Imaging Identity

Jason — Thu, 10 Jan 2008 17:18:24 +0000

Allied Cardiac Imaging is a newly formed heart diagnostic and imaging facility in San Francisco. They’re a team of sonographers and physicians who saw a lot of substandard images being done by clinics that are just out to make a buck without concern for quality. Allied decided to do it right. More than marketing speak, they really do have the absolute best in technology and patient care.

Allied came to me wanting a simple, well-designed logo. The only requirement was that it include some manner of stylized heart.

The result strikes a balance between sturdy and classic and modern and friendly. The somewhat severe slab-serif type complements the softer corners and curves of the logo, while the logo has enough structure to not look out of place.

Lux Lucidus Identity

Jason — Wed, 09 Jan 2008 17:47:05 +0000

Lux Lucidus is the name of the visual wizardry created by San Francisco-based producer and VJ, Sean Siegler. He creates and mixes amazing projected video for DJ’s, live bands and events. He’s also a filmmaker and skilled designer, so I was flattered when I was asked to create a graphic identity for him.

Both the logo I created and the colors I chose are an attempt to capture and convey some of the visual excitement of his performances.

The logo is built up around a stylized orb that reads as both an eye and a crystal ball. The feel I was going for is mystical and psychedelic, but still cool and edgy.

A+J Invitations

Jason — Fri, 04 Jan 2008 19:36:09 +0000

Shortly before we moved to Portland my then fiancee and I had been engaged with no specific wedding date for quite a while. We weren’t avoiding anything, we’re just extraordinarily busy people sometimes.

When we had a date for moving, we realized we also had a deadline to get married with our friends and family around. A couple of weeks later, we were sending off these invitations.

I also built a small website with a custom RSVP application to help hurry that process along. I wasn’t sure how people would react, but it worked out great.

We had a very nice short ceremony and great party at the art gallery where we met for the first time. A simple hitch indeed.

HOTCOM Identity & Packaging

Jason — Thu, 03 Jan 2008 14:38:14 +0000

Hot Communication is a music production and licensing firm based in Minneapolis, MN. They needed an identity package that could translate well across multiple media.

Beginning with a clean, modern brandmark as a foundation, I created a flexible media package that can be used for distribution of both demo material and final deliverables.

CDs are blanks, screen printed for a more expensive look. Inserts can be modified with an overprint to suit the specific application.

Business cards printed on 14pt stock with two passes of matte varnish make a bold statement visually and have an sleek, refined feel in the hand.