Jason Duerr - Portland Oregon Graphic Design, Web Design » Identity Design

Columbia Forge Website & Identity

Jason — Fri, 10 Apr 2009 21:27:16 +0000

Through initial design explorations, it became apparent that the existing logomark for Columbia Forge and Machine Works would be a limiting factor in the creation of an improved design concept.

A company that’s been around as long as Columbia Forge and Machine Works deserves to be represented as such. The existing mark didn’t convey any of the experience and expertise that comes with time. The updated mark utilizes key imagery from the existing mark in a more polished and clean way. This pairs with more unique type that strengthens the overall look and lends a bit of heritage to the mark.

The design concept for the website incorporates the refined logo as part of a more unified identity with strong type and striking photography.

Allied Cardiac Imaging Identity

Jason — Thu, 10 Jan 2008 17:18:24 +0000

Allied Cardiac Imaging is a newly formed heart diagnostic and imaging facility in San Francisco. They’re a team of sonographers and physicians who saw a lot of substandard images being done by clinics that are just out to make a buck without concern for quality. Allied decided to do it right. More than marketing speak, they really do have the absolute best in technology and patient care.

Allied came to me wanting a simple, well-designed logo. The only requirement was that it include some manner of stylized heart.

The result strikes a balance between sturdy and classic and modern and friendly. The somewhat severe slab-serif type complements the softer corners and curves of the logo, while the logo has enough structure to not look out of place.

Lux Lucidus Identity

Jason — Wed, 09 Jan 2008 17:47:05 +0000

Lux Lucidus is the name of the visual wizardry created by San Francisco-based producer and VJ, Sean Siegler. He creates and mixes amazing projected video for DJ’s, live bands and events. He’s also a filmmaker and skilled designer, so I was flattered when I was asked to create a graphic identity for him.

Both the logo I created and the colors I chose are an attempt to capture and convey some of the visual excitement of his performances.

The logo is built up around a stylized orb that reads as both an eye and a crystal ball. The feel I was going for is mystical and psychedelic, but still cool and edgy.

HOTCOM Identity & Packaging

Jason — Thu, 03 Jan 2008 14:38:14 +0000

Hot Communication is a music production and licensing firm based in Minneapolis, MN. They needed an identity package that could translate well across multiple media.

Beginning with a clean, modern brandmark as a foundation, I created a flexible media package that can be used for distribution of both demo material and final deliverables.

CDs are blanks, screen printed for a more expensive look. Inserts can be modified with an overprint to suit the specific application.

Business cards printed on 14pt stock with two passes of matte varnish make a bold statement visually and have an sleek, refined feel in the hand.