Notebook / Typography

Pepsi RAW Logo And Package Design Greatly Improved

For monster brands like Pepsi and Coke, diversification of their lines are really the only way to see a sales increase. The beverage market worldwide is enormous and continues to see increases in sales among premium brands in general, but especially those with a more natural or healthful appeal.

Ziggurat Brands (London) has unveiled their design for a new Pepsi International brand, Pepsi RAW. The new take on Pepsi with more natural ingredients in place of artificial uses cane sugar instead of corn syrup, apple extract as a flavoring, etc.

Their trademark application filed last spring included a much rougher, more rock-n-roll take on a logo. They smartly took it in a very different direction. Beyond trend, consumers that find natural products appealing also tend to be attracted to clean, spare design. Ziggurat nailed the design with less emphasis …Read More

Sexy New Slab Serif Hotness Out From H&FJ

There’s sexy new slab serif hotness out from Hoefler & Frere-Jones. It’s no secret that HF&J have produced almost all of my favorite typefaces. The latest addition to the list is Archer. Originally developed for Martha Stewart Living, it’s now available to anyone regardless of your felony record. I have a huge crush on this slab serif and it’ll be in my bag of tricks…and fast.

I can’t describe it better than HF&J, so I won’t. Their words: …Read More