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Sexy New Slab Serif Hotness Out From H&FJ

Posted: February 14, 2008

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There’s sexy new slab serif hotness out from Hoefler & Frere-Jones. It’s no secret that HF&J have produced almost all of my favorite typefaces. The latest addition to the list is Archer. Originally developed for Martha Stewart Living, it’s now available to anyone regardless of your felony record. I have a huge crush on this slab serif and it’ll be in my bag of tricks…and fast.

I can’t describe it better than HF&J, so I won’t. Their words:

Sweet but not saccharine, earnest but not grave, Archer is designed to hit just the right notes of forthrightness, credibility, and charm.

Perfect.

How much?

The value you get from their stuff is worth pointing out. The quality of their work is incredible and they have something suitable for nearly every application. Besides, you have plenty of options pricewise on this one. $199 buys a single seat license for a core set of 10 styles. (Light, Book, Medium, Semibold and Bold, each in Roman and Italic.) The complete family of 40 styles (what?!) only runs $399.

Seriously, they leave nothing out in their full families. You get indices, fractions, the whole shebang. You may not use those little extras very often, but if you have them when you need them you’ll be a very happy camper.

one response to “Sexy New Slab Serif Hotness Out From H&FJ”

  1. Josh Harbaugh says:

    I have to agree with the sexiness factor. Archer Light Italic (sexy). Archer Bold Small Caps (oh yeah, you’re sexy too).

    I’ll have to start saving my pennies to afford a font like this unfortunately.

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