Allied Cardiac Imaging is a newly formed heart diagnostic and imaging facility in San Francisco. They’re a team of sonographers and physicians who saw a lot of substandard images being done by clinics that are just out to make a buck without concern for quality. Allied decided to do it right. More than marketing speak, they really do have the absolute best in technology and patient care.
Allied came to me wanting a simple, well-designed logo. The only requirement was that it include some manner of stylized heart.
The result strikes a balance between sturdy and classic and modern and friendly. The somewhat severe slab-serif type complements the softer corners and curves of the logo, while the logo has enough structure to not look out of place.