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Selected Work : Lux Lucidus Identity

Lux Lucidus
  • Art Direction
  • Identity Design
  • Collateral Design + Production

Lux Lucidus is the name of the visual wizardry created by San Francisco-based producer and VJ, Sean Siegler. He creates and mixes amazing projected video for DJ’s, live bands and events. He’s also a filmmaker and skilled designer, so I was flattered when I was asked to create a graphic identity for him.

Both the logo I created and the colors I chose are an attempt to capture and convey some of the visual excitement of his performances.

The logo is built up around a stylized orb that reads as both an eye and a crystal ball. The feel I was going for is mystical and psychedelic, but still cool and edgy.

Tags: Collateral, Identity Design, Art Direction