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Selected Work : NSF "Safetytown" CD-ROM

NSF International
  • Illustration
  • Storyboarding
  • Interaction Design

NSF International has been the world leader in standards development, product certification, education, and risk-management for public health and safety for more than 60 years.

Minneapolis agency Olson+Co orchestrated a sweeping brand refresh and consumer awareness campaigns.

I concepted, storyboarded, illustrated and worked with another developer to develop the functionality of the CD. All of the copy and architecture is loaded from XML, making updates to content for each new pressing easy.

Developing in Flash made it relatively easy to leverage some pieces as web content later on.

I also worked on a redesign and consolidation of NSF’s multiple, inconsistent websites for the same the same campaign.

Tags: Marketing, Interface Design