NSF International has been the world leader in standards development, product certification, education, and risk-management for public health and safety for more than 60 years.
Minneapolis agency Olson+Co orchestrated a sweeping brand refresh and awareness campaigns.
I was contracted as lead designer on the project to consolidate NSF’s multiple and wildly inconsistent websites. A strong brand reinforcing design is carried through the entire site.
A Flash-based interactive CD–Safetytown–was produced as part of the same the same consumer awareness campaign.
I concepted, storyboarded, illustrated and worked with another developer to develop the functionality of the CD, parts of which have also been leveraged as web content.
