PC Tools is a software manufacturer that makes Spyware Doctor–”a top-rated malware & spyware removal utility that detects, removes and protects your PC from thousands of potential spyware, adware, trojans, keyloggers, spybots and tracking threats.”
This campaign had an incredibly ambitious magazine ad buy and I put in a few long nights doing 30+ variations for lots of full page magazine placements. This project also included my very first bus ad. Billboards are no sweat, but these were different with little cutouts and slits for vents and the like.
This campaign is also the concept behind some Flash ads I’m currently developing.
