Vitesse Moto is a fashion-forward motorcycle boot design company base in Nice, France.
Vitesse started from a blank sheet of paper with a single purpose in mind: design performance motorcycle boots that you will want to wear everyday when you are riding and after you step off. The single most important goal is to get more riders to wear boots.
The site had to reflect the streamlined look of the identity, but still have enough flavor to tell a lot of the brand story on its own. The site is multilingual and ties into a storefront dedicated to each language and/or region. (Currently French and English, expanding to other languages as translations are prepared.)
I had the opportunity to break out some of the French I haven’t used in years to do a bit of translation. They weren’t perfect, but it helped move things along. Okay…they were pretty terrible.